Creating cultural impact 

Studios launched a global campaign for PATRÓN Tequila celebrating Día de Muertos, spotlighting Mexican heritage through the creative concept “Join The Parade.”

We developed a global toolkit of assets to help markets bring the story to life. In London, the campaign culminated in a branded PATRÓN Parade Bus—an immersive experience that took to the streets, engaging guests in the rich traditions and vibrant storytelling of Día de Muertos.

RESULTS

A culturally authentic, globally resonant celebration that turned heritage into a shared, memorable moment. 

• Over 40 off and on trade installs over the UK 

• 2 x parades to disrupt the streets of London 

• 6 lighthouse account activations